A Culture Journey for European SMEs in the Sector of Robotics and Automation

03. Mar. - 09. Mar. 2019
Shanghai and Tianjin
03. Mar. 2019, 12:00 - 09. Mar. 2019, 12:00
Registration Fees: 0,00€

This 6-day culture journey (March 3-9,2019) is fully funded by EASME, under the Horizon 2020 framework programme of the European Union.

Participants only have to cover costs for their flights to and back from China and visa fees.

With the support of EASME (Executive Agency for Small and Medium-Sized Enterprises) and in consortium, the technopolis group, Hofstede insights and icunet have developed a set of tools to help companies to become more familiar with the business cultures of the Chinese market. This set includes an online library, a training and mentoring package and the actual learning circle in China.

This learning circle is organised to help SMEs to create innovation far from home but for the home market. Beyond that, participants will get the intercultural knowledge about Chinese business culture, visit innovative companies and meet with governmental officials and public sector representatives.

A group of 6 to 12 participants from different European companies and countries will form the group of participants.

What are your Benefits?

Building innovative internationalising SMEs does not happen by chance. Internationalising SMEs often focus on developed markets, such as the US or EU because they offer both a big market to grow the business as well as a seemingly familiar culture. But growing SMEs into businesses with global reach means reaching out to emerging economies. Here, the unfamiliar can feel overwhelming and the potential market more intimidating.


Concrete take-aways:

  • Better understanding of the business culture and consumer needs in China
  • Learning how to do business in China (e.g. communication styles)
  • Intensive training and coaching nuggets on culture and innovation
  • Learning how to innovate your business in China
  • B2B opportunities

Why China?

It is not only a feeling, that China is way ahead of Europe in everything regarding Automatisaion. For keeping pace with this huge market, CUBE IN leads you through the market and the culture of business and innovation in China.


Your preliminary programme in China:

March 03: Arrival in Shanghai

March 04: Finding the pulse of the Emerging Market

March 05: Building Bridges: Company visits

March 06: Transfer to Tianjin

March 07: Visit the CIRE/CIEX 2019 in Tianjin

March 08: Idea Incubation and Wrap up

March 09: Departure from Tianjin


eFlyer Culture Journey to China Robotics


Application Process:


Please register under www.cubein.eu to find the application form or get in touch with Maria Menzenbach of icunet. She will provide you with further details on the application process.

25% of the seats in each learning circle are reserved for EEN members and their companies. You are very welcome to get in touch with your local innovation and trade agency and ask about those special seats.

The application procedure is open until February 01st, 2019.


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