A Culture Journey for European SMEs in the Sector of Machine Tools

20. Jan. - 27. Jan. 2019
Bangalore
20. Jan. 2019, 12:00 - 27. Jan. 2019, 12:00
Registration Fees: 0,00€

This 6-day culture journey (January 20-37, 2018) is fully funded by EASME, under the Horizon 2020 framework programme of the European Union.


This mission will help SMEs to localise for and learn from the Indian machine tool market. This means more than making business contacts. Participants will learn to cope with Indian business culture and better understand local market needs. You will get your products to market quicker and bring back innovative ideas to your home market. As a part of the event we will visit innovative companies in the field, as well as the IMTEX/ToolTech Bangalore, one of the biggest trade fairs in the sector in India.


Funding is available for a group of 6-12 participants from different European companies and countries.

Concrete take-aways:

  • Better understand the business culture and consumer needs in India
  • Learn how to do business in India (e.g. communication styles)
  • Receive intensive training and coaching on culture and innovation
  • Learn how to innovate your business in India
  • Find new B2B/B2C opportunities

Why India?

India is a land of innovations. Necessity is the mother of all invention, and in a country like India, necessity is everywhere. Indians use the Hindi term “jugaad” (joo-gaar”) to describe how to innovate and create simple yet effective products and solutions with limited resources. To study innovation and get inspiration from India, we need to dive into its culture to look under the surface of Indian Jugaad.

Your preliminary programme in India:

January 20: Arrival in Bangalore

January 21: Finding the pulse of the Emerging Market: Culture Training

January 22: Building Bridges: Company visits

January 23: Insight Hunting: Attend the International Seminar of the IMTEX

January 24: Insight Hunting: Attend the IMTEX/ToolTech

January 25: Building Bridges: Company Visits

January 26: Getting Innovative: Debriefing and Wrap up

January 27: Departure Day



eFlyer Culture Journey to India


Application Process:


Please register under CUBE IN to find the application form or get in touch with Maria Menzenbach of icunet. She will provide you with further details on the application process.


25% of the seats in each learning circle are reserved for EEN members and their companies. You are very welcome to get in touch with your local innovation and trade agency and ask about those special seats.

The application procedure is open until December 12th, 2018.


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